Defined in Seth Godin’s book, Tribes: We Need You To Lead Us, he defines

“A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it.”

Change the word religion to method or methodology and you will see why introducing a new way to approach development or analysis is difficult. People judge to eliminate before they explore and try a new approach. Even if the approach has caused pain and suffering. If you want anyone to try some new process, show them what is in common FIRST to allow entry into their thought process.

Here is a video by my mentor, Jeffrey Gitomer about Asking Powerful Questions. 

 Though Mr. Gitomer is talking about salespeople…the same applies to any technology person that interacts with the business community.

A blog post by Tom Graves that is worth reading on the difference between Architecture and Design…

This topic came up in a discussion on LinkedIn, in which Ron Segal asked “Why are we shy of ‘design’?“:

As an observation, the business and enterprise architecture communities seem remarkably reticent to use the word ‘design’ to describe what we do (e.g. see this group’s ‘what do you do’ discussion). Why is this, as although not all design is architecture, isn’t all architecture design?

There’s a lot of confusion between the two terms and the respective business-roles, so I thought throw in my own view on this, as follows:

Architecture and design are closely related; the main difference between them is really about which way we face.

Architecture faces towards strategy, structure and purpose, towards the abstract.

Design faces towards implementation and practice, towards the concrete.

Most designers and architects will do both types of work; but most will describe themselves as either a ‘designer’ or an ‘architect’ according to which way they most often face.

Continue reading the entire post…http://weblog.tomgraves.org/index.php/2009/10/09/architecture-versus-design/